Which Is Better for Your E-Commerce Website Prestashop vs WordPress?
The chosen platform determines the success of the e-commerce shop in terms of performance and overall success. There are a few kinds of platforms, but the two dominating platforms of the current market are Prestashop vs WordPress. In this article, we will discuss all of them a little closer and outline the benefits and drawbacks of each method so that you can choose the best option for yourself.
Summary of Prestashop vs WordPress
Overview of Prestashop
Prestashop is an eCommerce platform that was developed in 2008, has an open source, and is considered one of the most preferred tools owing to its features and convenience.
This is also easy to use and install because it has a nice user interface; hence, one does not have to spend a lot of time employing the service of a professional programmer to explain the procedures to follow. However, if it has to be changed, basic programming skills necessary to go along with it are needed.
You can integrate PayPal into Prestashop through its payment options, as Prestashop supports several payment gateways. These gateways include internationally recognized e-commerce developers like Sage Pay. Additionally, Prestashop supports Sofort from Germany, Wirecard from the UK, Nexi Payments from the US, Stripe (which uses Google Checkout), and PayPal’s Amazon Payments.
The ability to manage stock and delivery of goods and services that come with the use of Prestashop is exceptional, and you can even conduct the shipping process using the application.
This open-source software has all the necessary components to make your online store function properly.
Important components like:
- Search engine optimization (SEO) targeting is achieved by integrating SEO into category sites.
- Banners with unique images for sharing on social media,
- Product suggestions determined by previous client purchases,
- Easy-to-use shopping cart equipped with features that facilitate comparison shopping.
Overview of WordPress
Another popular platform for creating an online store for eCommerce is WordPress.
WordPress is free and straightforward to use and can be downloaded directly to a web host, where Web hosting is also provided free of charge. Despite being an open-source solution, the software comes packed with enhancements essential for online company owners and a powerful eCommerce platform.
Using the templates and the HTML code that is provided, you may easily change the official website using the program. Those entrepreneurs who are IT professionals will likely create their internet store using such themes, premium plugins, and free plugins. Well, customers who need to gain coding skills are out of luck because WordPress solutions are developed by those who customize the platform to be used on websites.
And let me tell you, WordPress has a very unbelievable number of users. Of course, something like this has an amazing developer community to help you if you are creating your online business.
The WordPress interface is easy to comprehend, but it also includes an elementary search engine built with SEO capabilities. In this case, it can also be used as a content management system, abbreviated as CMS, or as an open-source blogging software.
The such as accounting facilities of WordPress, including reporting and invoicing, make fiscal management easy. This eCommerce platform may enhance your online store by engaging with numerous plugins and new and basic features. These include order and form management, shipping rate estimation, stock management, affiliate marketing extension, and numerous others.
Features of WordPress vs Prestashop
Features of Prestashop
For owners of both small and large stores, Prestashop is an excellent eCommerce platform because of the following key features:
Preserve templates
Prestashop offers about four thousand distinct store themes, all of which are aesthetically pleasing and optimized for mobile devices. Any of these themes can be used, or you can use the integrated HTML editor to create your own.
This implies that you will devote more of your attention to marketing your items on social media and other platforms and spend less time designing aspects. Additionally, the platform has search engine optimization-friendly templates that your prospective clients may view on a search engine page, which facilitates increasing traffic and customer conversion.
Product choices
Store owners using Prestashop can choose to include custom fields in their items, allowing you to gather as much data as you can about your potential clientele.
With Prestashop, you can add the following custom fields for your products:
- Features and advantages, Author, Artist, Category, Description,
- Image ratio, width, and form type/field name (for forms),
- Which is the price that is listed separately from the usual price, pricing list including VAT, or pricing list that includes VAT,
- SKU number or SKU title (for related items), Parent article ID, manufacturer’s name,
- Tags, title, and a brief description in addition to the stock availability status.
You may utilize advanced custom fields in your online shop for a variety of purposes. This covers badges and points in addition to product variations like size and color. If these custom fields are implemented, your eCommerce website will be easier to use and more customer-focused.
Many payment methods
With the help of around 100 trustworthy payment partners, Prestashop enables you to accept a wide range of payment methods in your online store. This covers bank transfers, PayPal, credit cards, and other methods as well. Moreover, you may take payments from your clients using well-known e-wallets like Skrill, Payza, and Neteller. Making it simpler for customers to make payments is one way this helps you boost sales volume.
System for managing content
Just a few button clicks in Prestashop may generate new pages and articles for your online business! If you want to include product updates, order statuses, customer feedback, or anything else that might be helpful to your customers, this function is helpful.
You may edit the material on your website without the assistance of third parties or any knowledge of coding.
Globalization
Because Prestashop is multilingual, you may alter the language of your website to cater to various user bases. Additionally, you may install Prestashop on a different language server, enabling you to change the language of your store to anything you’d like.
Shipping oversight
With the integrated shipment management features in PrestaShop, users can follow their orders from beginning to end. Before making a purchase, customers may receive an estimate of the shipping cost when they place an order.
Additionally, shippers may input their prices via PrestaShop, which helps identify more affordable shipping options and substitute carriers.
Tools for managing customers
With Prestashop’s customer portal, you can handle all of your clientele from one place. This is handy as you can change your orders, examine client information, and assess how well your product sales performed all in one location.
Integration of social media
Prestashop allows users to share their items on their preferred social networks by including social media icons on its website. This encourages customers to make more purchases and fosters a feeling of community inside your online store.
A mobile website that may be customized
Thus, the responsive design in Prestashop allows your web store to look great on both the desktop and the mobile versions. This is important because many consumers use their phones to begin their shopping. Thus, when you have a versatile website design, you shall be able to capture more potential consumers.
Analytics in real-time
You may use the analytical instruments of PrestaShop to track the effectiveness of the Internet store immediately. Alongside countless other features, you will also be able to see how many people come to your website and what they purchase.
Features of WordPress
Numerous tools and functions are included with WordPress. This complicates the process of determining which functionality is best for your company.
Adaptable themes
You may utilize a large variety of paid and free WordPress themes for your online company. The parent website of WordPress is where you may get these themes, and there are a variety of styles there.
Easy-to-use SEO instruments
Apart from the welcoming, organized homepage, optimal usability, and efficient media library, the WordPress platform makes adding graphics and text to a website much easier as it has a drag-and-drop feature. Furthermore, you can use search engine optimization tools that are brought with the integrated services to make your website easily visible to different audiences. Among the SEO features offered by WordPress are internal links, categories, tags, and more.
Pages based on widgets
You may make specific pages using WordPress for various kinds of information and material. Widgets may be used to build personalized pages, such as ones that showcase your employees or the goals of your business, that are shown prominently on the homepage.
Tools for managing products and shopping carts
With plugins or widgets, you can easily integrate WordPress’ robust shopping cart and product management features into your website. With WordPress handling order processing and delivery, you can concentrate on selling items thanks to these advantages.
Features or integration for email marketing
WordPress provides a plethora of email marketing tools and services to help you stay in contact with your consumers. You may use these capabilities to give your consumers information, such as seasonal newsletters and discount vouchers.
Tools for promotions and discount codes
You may make banners and promotional pages for your items with WordPress. Since they will be aware that there is a current discount or special offer on the website, this will help attract more clients.
Custom report features and reporting tools
WordPress provides a plethora of reporting options that you may utilize to monitor the operation of your business. These features include the most popular goods, the number of visitors or subscribers you have acquired, and much more.
Extra plugins
There is an infinite amount of free, customizable plugins available for WordPress that you may install on your website. With the help of these technologies, you may increase the functionality of your online business and get more done every month without having to pay for outside services.
Blog Section
The blog section in WordPress is a crucial component to think about. You may use this feature to build a collection of articles on your website that are arranged according to particular categories or subjects. With this social networking platform, sharing your knowledge with consumers, building an online profile, and bringing in new business is simple.
App for mobile devices
You can examine your website on the move with the help of the WordPress application that is available to use. This convenience is useful for consumers who want to compare several prospects and analyze products while they are mobile. Further, this software is helpful when you are on the move managing orders, especially in one place handling several orders simultaneously.
Furthermore, WordPress has mobile solutions to maintain portfolio customization and to address consumers who access WordPress using their mobile phones or other portable devices when on the move. This option is fine if you wish to stay a few steps ahead and ensure your store is responsive for mobile customers and that it will save you some money on the website design.
Community Assistance
There is a sizable WordPress webmaster community that supports one another by exchanging expert advice, insights, and helpful hints.
Suppose you have something worthwhile to contribute to the discourse. In that case, you may join this community to learn more about how to take advantage of WordPress’ various capabilities, such as blogging features, Woocommerce extensions, and WordPress themes and plugins.
System for managing content
WordPress is a content management system that you can use on your own to maintain and alter the content of your website without assistance from others. When you wish to make modifications, you may rapidly upload files and add new pages and photos to each post.
What WordPress & Prestashop Alternatives Are There?
While comparing Prestashop vs WordPress, there are certain features present in this aspect that may only be observed in some other e-commerce systems. The following additional services might be more appropriate for you: The following additional services might be more appropriate for you:
The most popular e-commerce system that has gained more popularity in the market today is Magento. You can integrate this service into any e-commerce shop, depending on the variety of goods you sell. Additionally, Magento offers a substantial support team that can assist with any questions or clarifications. Moreover, Magento integrates with several popular payment solutions.
Magento is an open-source platform established in 2008 that aids in the selling of any merchandise or service. The initial downside lies in the price offerings of having the standard package, which may start as high as $2000 per month.
Another such e-commerce platform is Open Cart, which is actually very easy to install and integrate. Since this platform integrates more than 150 payment options for any currency, it is powerful in enlarging the client base.
With OpenCart, it is very easy to search for and incorporate extensions that will assist you in running your business since the community of users of OpenCart is very large. For end clients, installing and using OpenCart is free, just like with other similar systems.
It also offers several services to support you in starting or growing your business, whether it is selling online or opening a physical store. There is a payroll system, marketing tools, and e-commerce solutions, so you have everything in one place to manage your whole business. It is less versatile than other platforms, but it is also easy and fast to operate.
Conclusion
You are at the point of choosing an eCommerce platform: it is high time you decide whether to go with WordPress or Prestashop. Even though both small and giant store owners may employ WordPress, small businesses will gain more advantages with Prestashop, an open-source eCommerce platform. Depending on your choice, your internet store may make the necessary profits or close down due to a lack of business.
It is not less significant to choose the necessary items and services for your store’s clients as it is to find suitable cases for an e-business. Your business may stand or fall primarily on that decision if you are running an internet store.
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